People
At the heart of a healthy and vibrant community are the people living within it. Since day one, Big Rock has given a helping hand to those who are reaching for one. You can find us at local fundraisers, various community-based festivals and events. We're there, helping, and are proud to continue doing what we can.
Arts & Culture
We're proud to support artistic and cultural initiatives across Canada by teaming up with local folk festivals, sponsoring exhibits, theatre productions and film festivals. We have even created our Big Rock Untapped music program to show our support for musicians in need of a leg up so they can reach the next leg of their careers. Even our annual Eddies Awards provide a venue for aspiring filmmakers and actors while raising funds for local charities.
Agriculture & the Environment
We are strong believers in the long-term sustainability and health of agriculture and the environment. We've proudly supported organizations like the Western Barley Association and the Alberta Beef Producers. We've even created limited edition brews, Canvasback Ale, which benefited wetlands conservation, or Chinook Pale Ale that helped protect salmon habitat. Day-to-day we take the barley used to make our beer and we reuse it by donating it to cattle ranchers as feed.
If you know of a group or event that fits into our community commitments and would benefit from our help, please tell us.
