Archive for the ‘Awards’ Category

What’s the Big Rock Eddies event all about?
It’s an annual event held to preview amateur beer commercials. Organized as a parody on the Oscars, the evening provides much entertainment, great food, and beer – of course. Plus, we raise fund for some very deserving local charities.

Join us on the Red Carpet!

Calgary Eddies on June 7, 2010. Tickets go on sale April 21, 2010 through the EPCOR Centre Box Office: (403) 294-9494 or www.epcorcentre.org.

Vancouver Eddies on June 14, 2010. Stay tuned for ticket information.

Edmonton Eddies on June 21, 2010: Tickets on Sale May 12, 2010 through Fringe Theatre Adventures: (780) 409-1910 or www.fringetheatreadventures.ca.

Toronto: Eddies on June 24, 2010. Stay tuned for ticket information.

Please Note: Must be of legal drinking age to attend.

Kelly Doody Welcomes Everyone on the Red Carpet.

Kelly Doody Welcomes Everyone on the Red Carpet.

"The Show" Shows Up Looking Dapper

"The Show" Shows Up Looking Dapper

What to Wear? Hollywood Glam is the Theme. (He didn't get the memo.)

What to Wear? Hollywood Glam is the Theme. (He didn't get the memo.)

Red Dawg Interviews "The" Eddie Himself: Ed McNally.

Red Dawg Interviews "The" Eddie Himself: Ed McNally.

Competition for a Coveted Eddie Statuette is Fierce - and Fun.

Competition for a Coveted Eddie Statuette is Fierce – and Fun.

Big Rock Eddies: A Spoof on the Oscar Awards

Big Rock Eddies: A Spoof on the Oscar Awards

The One and Only Gerry Forbes Awards Top Prize

The One and Only Gerry Forbes Awards Top Prize

In 2009 Rob Milton Took Home Gold in the Student Video Category

In 2009 Rob Milton Took Home Gold in the Student Video Category

Erin Strate from SHAW TV Interviews Brent Ellerson (Eddies Gold in 2009 Print Category)

Erin Strate from SHAW TV Interviews Brent Ellerson (Eddies Gold in 2009 Print Category)

Ed McNally says, "Who better to make the beer commercials than those who drink our beer?"

Ed McNally says, "Who better to make the beer commercials than those who drink our beer?"

 Just over a year ago Shelagh McNally had a very interesting observation. She realized that if you stacked two hay bales on top of each other they took on the shape of a beer can. From that simple thought came an award winning idea that not only gets tremendous attention from drivers across the province, it also enables us to strengthen our relationships with the farmers that grow the world’s best barley for our beer.

Last week the Canadian Marketing Association announced that the Hay Bale Program won a Silver award at their 35th Annual Canadian Marketing Awards

Congratulations to Shelagh, Karla, Curtis and all the farmers that have called and asked to proudly display a Big Rock beer can on their land for others to enjoy.

Grasshopper Wheat Ale is a cross between a European and a North American style wheat beer; its flavour notes and esters are more in line with the traditional European style while the filtering process is more characteristic of the North American style.

Wheat can be difficult to work with in the brewing process but it has been used In Europe for centuries. Historically, wheat beers were never filtered but in recent years these brews have generally been bottle-conditioned (the way bottled beer was carbonated years ago; it’s a process that allows a bit of fermentation to take place inside the bottle leaving yeasty sediment on the bottom, hence the term “heffe” or “with yeast”.

Wheat beers originated in Europe and today brewers from around the world are trying to achieve their level of expertise in the field. With the development of tight filtration methods Germany and Belgium have produced some world class Crystal Weisse or Witt beers as well some scrumptious unfiltered wheat beers.

In North America there are also some well-made and delicious Heffeweissen beers but North American wheat beers are typically associated with filtered crystal wheat beers.

The differences between the two styles of wheat beer typically stems from the process used, the equipment and the raw materials (i.e. yeast).

We are proud to announce that this year we were awarded one of Alberta’s Top Employers!

Alberta's Top 50 Employers

Alberta's Top 50 Employers

http://www.canadastop100.com/alberta/

 

Announcer: And the Award Goes to: Grasshopper Wheat Ale!

<<Cut to  scene where — at first — Grasshopper looks over his shoulder before he has a moment of realization. He has just taken home Gold at the 2009 Canadian Brewing Awards. He stands up, brushes of his pants and makes his way to the front of the room. Canadian Brewing Awards hands big, shiny trophy to the friendly Grasshopper, who is dressed in a tuxedo. Grasshopper looks around the room. >>

Grasshopper: I would like to thank my mom, and all of you who have continued to support me. It’s a competitive world out there. Thank you for picking me… a little Grasshopper.

<<Grasshopper looks to the sky and blinks a few times as he tries to suppress his bubbling emotions. The crowd in front of the stage waits patiently for him to wrap up his speech before they grab him, hoist him over their heads and pass him around the stadium, all the while cheering and laughing.>>

The End.