Big Rock Eddies
“I think it is safe to say that Big Rock Brewery makes Calgary’s favorite beer. Since the start, its customers have been its biggest promoters. Long before it became known as crowdsourcing, Big Rock thought up creative ways to involve those promoters in its brand.”
Your social calendar has probably started to fill with holiday parties. That is why we are taking the time to remind you to be responsible, while enjoying the “spirits” of the season.
And so we say, “Please don’t drink and drive.”
Coaster
Our friends at the Calgary Police Service and Associated Cabs have been working with us to develop this campaign that will run in approximately 100 bars and restaurants in Calgary.
Hopefully, having the coasters and posters up in local pubs, bars and restaurants we will keep the message top of mind – especially when people are in the midst of holiday celebrations and specifically right before they make a decision on how they are going to get home that night.
The Associated Cab phone number is prominently displayed on both the poster and the coaster to ensure the message is not only clear but that it helps the individual make the call to book a cab ride home.
Happy Holidays from Big Rock!
"To create a masterpiece, no compromise may be tolerated."
When Ed McNally, founder of Big Rock Brewery, is honoured with a Calgary Business Hall of Fame induction on November 5, the local business community will not only be giving a nod to the entrepreneurial prowess of the lawyer turned barley farmer turned beer magnate, it will also be celebrating the assurance that even when we run out of oil, we’ll still have beer. And music.
Click Here to read more.
Explore your dark side. Learn more about ‘dark beers’ from Paul Gautreau.
Follow us on Twitter
Join us on Facebook