Eddie's back, don't take him again!

Submitted by Big Rock Brewery on July 5, 2010

Filed under General

After all the beer commercials were played and all the awards handed out at the 17th Annual Big Rock Eddies, there was a bit of gloom hanging over the heads of some of the staff here at Big Rock.
No doubt, the event was another success; we launched our new Gopher Lager, we celebrated the Brewery's 25th anniversary, and everyone had a great time, but in the hours after the event something was obviously missing.
EDDIE WAS GONE!

Soon it became quite apparent that our beloved 8ft Styrofoam statue was in fact stolen.

Surveillance pictures showed an urban cowboy hauling it out the back doors of the EPCOR Centre with an accomplice not far behind. Even when we saw the security pictures, we couldn’t believe someone would want to steal our Eddie!

For weeks we waited and waited, expecting our “friends” would do the right thing and bring Eddie home, but not one phone call, email, Tweet or Facebook message. We knew we had to do something if we ever wanted to see Eddie again.

A couple calls went out to the media and everyone helped to spread the word, and then the next morning, we get a call from our faviourite cowboy.
A U of C student came forward, and admitted to taking Eddie, apologized for doing so, and agreed to face the staff and the media by bringing the statue back to the brewery and answering to the real Ed himself.

So this blog post is to say thank you.

Thank you to everyone who helped us get the word out about our missing Eddie, and supporting us in getting it back.

And yes, while we certainly didn’t want Eddie to be stolen in the first place, we want to thank our culprit for bringing Eddie home in one piece.... just don’t do it again!


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Patience, Grasshopper.

You must be of legal drinking age to enter the brewery.


I'm of legal drinking age in my province/state.