Jack Rabbit: An extraordinary light beer worth drinking.

Submitted by Brewmaster on April 1, 2010

If Ed likes a style of beer he’ll ask me to make it. In fact, when anyone at Big Rock suggests a new beer I have to consider it. But I won’t make a beer I don’t like.

To me (and my brewing team) each batch brew is a work of art. Brewing fresh, full flavoured beers is our craft and something we take a lot of pride in.

Sometimes our beer is a huge hit with thousands of people. Sometimes it’s beloved by me -- and five of my best friends. That’s the way it goes. It’s an art, not a science.

When it came to drinking light beers, Ed McNally had never found a light beer he really liked. So he asked one of the original brewmasters to make one: Jack Rabbit Light Lager.

[caption id="attachment_1396" align="alignleft" width="111" caption="Jack Rabbit Light Lager 3.8%"]Jack Rabbit Light Lager 3.8%[/caption]

For many beer drinkers a typical “light beer” tastes watered-down – with only a subtle beer flavour. Ed doesn’t like ordinary beer and, quite frankly, neither do I. I’m glad I can continue to brew a great light beer like Jack Rabbit.

[caption id="attachment_1392" align="alignleft" width="118" caption="Jack Rabbit Wins Gold: Light (calorie reduced) lager."]Jack Rabbit Wins Gold: Light (calorie reduced) lager.[/caption]

I know you’re reading a blog right now and, while I am not a blog guru, I do know a lot about beer. Jack Rabbit is low in alcohol (and calories) yet full of distinct, rich malt flavour. It’s an extraordinary light beer worth drinking.

Cheers – enjoy this coming long weekend.

- Paul


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