Your social calendar has probably started to fill with holiday parties. That is why we are taking the time to remind you to be responsible, while enjoying the “spirits” of the season.

And so we say, “Please don’t drink and drive.”

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Our friends at the Calgary Police Service and Associated Cabs have been working with us to develop this campaign  that will run in approximately 100 bars and restaurants in Calgary.

Hopefully, having the coasters and posters up in local pubs, bars and restaurants we will keep the message top of mind – especially when people are in the midst of holiday celebrations and specifically right before they make a decision on how they are going to get home that night.

The Associated Cab phone number is prominently displayed on both the poster and the coaster to ensure the message is not only clear but that it helps the individual make the call to book a cab ride home.

Happy Holidays from Big Rock!